Easy group messaging is probably another important aspect. In particular easy sharing of photos and videos is the crucial and central feature. There is a real need for better messaging than SMS and MMS. You can’t use iMessage if most other people you are interacting with are using WhatsApp. iPhone market share is highest in the US. I would say the forced iMessage segregation alone is responsible for much of Apple's growth in the USA, and it's disturbing that it's allowed to continue without much protest from anyone. Just stay in debt to a major mobile carrier. I'm honestly shocked that no one seems to care about this, and I haven't heard much protest other than from the many parents who were forced into buying an iPhone. They've found a fantastically profitable way to abuse psychology in teens, as if it wasn't already bad enough that they're considered a designer brand. Props to Apple for developing the iMessage technology and making it accessible in the ways they already have, but very shameful and evil of them to pit iPhone users against non-iPhone users with something vital to humans like communication just so they can sell more iPhones.
Nearly every peer I've asked has stated they know for a fact they would be plum left out of groups if they were to buy a phone without built-in iMessage. The effects are especially clear in rural places where standard SMS is far less reliable than Wi-Fi-based messaging. This even comes down to bullying and exclusion over something as simple as a "green bubble" or a "blue bubble" just like bullying for having a more affordable brand of shoes.
Nobody loses money on iMessage except the parents (likely low-income) which are forced to buy an iPhone because their teens were left out of groups with friends and essentially excluded from socialization in school. I think it's worse and deserves more attention than all of Apple's other atrocities combined sadly, it won't get it, because it doesn't cause x rich people to lose money.
Apple's iMessage lock-in and the effect it has on teens in the USA is disgusting.
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